Professor Bernard's picture

Expansion of products and services

By Bernard

A longer term step will be the development of backend products that continue a relationship with customers.

The first product I will launch is going to be the start of a relationship and offer my customers high value practical techniques to improve their lives.  This first product is going to be what is called a “Magic Bullet”; a product that they can get immediate results from by simply implementing the techniques I talk about.  After that I see that I will develop products that concentrate on the deeper principles of the material I will be covering and further develop a relationship with my customers.  Services such as newsletters and phone / email consultation and coaching are also very realistic services that my business would be able to offer.

I am noticing right now how time consuming it is to write a E-Book and I know if I wish to expand my products and services it will require some effort on my part.

20120309