The second non economic problematic I am aware of is competition. The fitness industry is very large and filled with competition. Though fitness and self help products are popular in today’s culture it is much harder to start up in that industry for the reason that most people have already seen it all. What it will take is a product that fits within the industry and brings something new and of value. Everywhere I go I am constantly bombarded with new fitness and self improvement books, videos, websites and newsletters.
The self help and fitness industry are very large industries, but the competition can be fierce and a challenge will be creating and marketing products that are unique and irresistible to customers.
A possible resolution to this problem would be finding a specific niche market within the fitness and self help industry that has not been completely exhausted.